Founder of Whole Earth Foods and Green & Black's
Craig Sams is the founder of Whole Earth Foods and Green & Black’s. He entered the health food industry in 1967, and opened the first health food shop in the UK, Ceres, selling grains and macrobiotic products. He talks about being an early pioneer of the movement, what products were available back then, the growth of the organic industry, and the challenges of being an entrepreneur.
Craig was instrumental in creating both the organic and fairtrade sectors in the UK, and encouraging the current mainstream interest in health food products. This is a fascinating interview for everyone interested in the roots of the movement, and how an entrepreneur keeps going despite the ups and downs of business.
Listen to the end for a little rap from Craig!